Released 23/04/2010

In the course of my daily trawl through a variety of news sites, I found this article about how local government officials in the US were using social networking site Twitter to engage their community in decisions around budget cuts and priorities.
The article got me thinking - would something similar be possible in the UK? Could a PCT user Twitter to kick start a debate about the priorities of community care vs acute care? Could a PBC consortia use it to discuss and publicise pathway reforms? Could an individual practice use it to market services or engage patients in plans for the area?
If you have no idea what Twitter is or how you might use it, keep your eye on future issues of Practice Business (not subscribed? Click here.) as we'll be covering the use of social media in healthcare soon.
But if you do have experience of using social media and would like to share your advice, drop me an email on editor@practicebusiness.co.uk